Here at We Love DC, your food team is (re) introducing the Food Tweet of the Week feature. Basically, every Friday we’ll highlight a restaurant, chef, mixologist, food truck, or pretty much anyone associated with the industry who made us laugh, click on a link, salivate at a picture, or mix a drink at home.
The first tweet award of 2012 goes to Taylor Gourmet, the hoagie shop that opened its third DC-proper location this week. This is one of the best Twitter accounts out there. It is funny: think banter, tongue-in-cheek humor, and useful information with a cool twist.
My favorite Tweet is after the jump.
If you haven’t heard about this yet, Taylor had a ribbon cutting for its new store on 14th St. Tuesday. Invited to cut the “police” tape? The mayors. No, I don’t think Vince Gray has a double –the men invited were Taylor Gourmet’s three other Foursquare mayors (two earlier DC stores and one in Bethesda). Talk about creative.
I reached out to the @Taylor_Gourmet Twitter account and heard back in minutes (love a restaurant that has its Twitter account on a mobile phone!). Behind the account is PR Guru Doug Rashid, who is friends with Casey Patten and David Mazza, Taylor owners. He jokes that he loves hoagies so much that it was only natural that he get involved.
Who came up with the mayors idea? Tweeters…kind of.
“We started to receive tweets from followers about having the mayor do a ribbion cutting ceremony,” Rashid explains. “We decided to invite our Foursquare Mayors who have been around supporting us since day one. Using police tape as the ribbon and having the staff & mayors ‘Taylorized’ the whole thing :)”
The Twitter “feed” is hilarious, young, and hip, just see the tweet about me and my “Snoop D0g” avatar. Rashid calls the account “an extension of our personalities, which is also a reflection of our brand.” Some things Taylor’s Twitter says you wouldn’t find on a corporate account…that’s what makes it so great. Note to self: maybe I should change my picture.
