Caring about the environment is the cool thing to do, right?
According to a study conducted by the University of Minnesota’s Carlson School of Management, when people shop in public they tend to favor green and more earth friendly products – however, when shopping online people tend to favor the ‘regular stuff’; thus suggesting that “green purchases are often motivated by status,” says Vladas Griskevicius, co-author of the study.
Although I find this study to be quite interesting, I wonder how variables such as statewide or citywide mandates could moderate this study’s outcome. Since the District’s 5-cent bag tax law took effect, not only is going green now hip – but if you want to watch your pennies, it’s basically required.
I don’t really thing in the end anyone really cares what your reasons for being environmentally conscious truly are, because as long as a difference is being made then it doesn’t really matter right?
