I have no idea how I missed this when it happened, but WTOP News sold the naming rights to their glass-enclosed nerve center, to Ledo Pizza, of all people. News reports from WTOP now come from the Ledo Pizza Glass-Enclosed Nerve Center.
Me? I just can’t wait for the Prada Presents the Washington Post Style Section, or maybe it’s something like Verizon’s Pennsylvania Avenue or Sprint/Nextel U St.
What else are we going to see the naming rights sold for?
This post appeared in its original form at DC Metblogs