In the wake of Howard Stern’s departure, DC 101 is airing some weird ads for their Elliot in the Morning radio show. They’ve ponied up for some large network spots, including ads during Scrubs tonight, and last night during Las Vegas that have me scratching my head. See, the ads themselves are supposed to be edgy, but they’ve just got bad camera work. They’re trying to be semi-wholesome, but the show’s big along the Howard Stern lines. Sure, no strippers in the booth, but I’d say they talk about sex a good deal (hey, their latest promotion involves an STD map.) and other things along those lines, trying for the new radio audience that’s available post-Stern. Why not focus on that, instead of Flounder grinning like an idiot?
Anyone else catch these ads? I mean, I’m used to being wrong, so maybe someone with more…expertise can explain the gap that I’m seeing between what the show is and what it’s advertised as?
This post appeared in its original form at DC Metblogs
I live and work in the District of Columbia. I write at We Love DC, a blog I helped start, I work at Technolutionary, a company I helped start, and I’m happy doing both. I enjoy watching baseball, cooking, and gardening. I grow a mean pepper, keep a clean scorebook, and wash the dishes when I’m done. Read Why I Love DC.
