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Oscar Watch: Talking Oscars With West-End Cinema (Part I)

Photos courtesy Madeline Marshall

Near the corner of 23rd & M St. in DC’s West End is a new movie theatre that has a true personal touch. You cannot enter or leave the West End Cinema without a personal greeting/goodbye from the theatre’s General Manager Josh Levin. Despite the lofty title, Levin and his business partner Jamie Shor are very visible in the day-to-day operations. When I visited the cinema this past weekend Levin was busy typing away on a Macbook in the front lobby. From his makeshift “office” he can answer e-mails while also serving concessions and talk with patrons on what they thought of the films they saw.

Levin and Shor are no strangers to the film industry, Levin is a local bar owner and works in the film distribution scene while Levin is the President of PR Collaborative, a local film PR/Marketing firm. They opened up West End Cinema four months ago because they wanted to see more screens in the city for Independent/Arthouse film.

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