all photos by author.
There is nothing quite like the experience of discovering a new band that is obviously destined for great things. For one, it is pretty rare to get in on the ground floor with a band that is this good before their secret is already out. So when you are one of the 10 or 15 people in a room who witness this new band rip open the sky with their musical brilliance for the first time, you should count yourself blessed by the gods of music. Second, while you are filled with the exhilaration of discovery and passion for the new band’s music, it can be very hard to convince people who were not there to take the time to seek the band out to give them a listen.
The reason for this is that there is no “buzz”. You’ve witnessed a band no one’s ever heard of, before they were big; no one cares. More than ever before, “buzz” is a critical element that anyone who wasn’t in that room with you requires before they’ll listen. Only then when the internet is ablaze with tales of the band’s amazing feats in far off cities will people start to take notice of the band that you have been shouting about for weeks, months, sometimes even years. So discovering a band like this; a fully formed, ass-kicking unit in their pre-buzz phase is both amazing and sometimes frustrating. I think out of that frustration is where music snobbery and “I saw them before they…” posing is born. I can see how it can make some people feel bitter and others feel elitist about their discoveries.
I’m not like that. I just want people, as many people as possible, to learn about the new music, embrace it, and support the folks making it. I don’t really care that I saw them first, but when I occasionally do, I am going to shout as loud as I can for as long as I can about this amazing discovery until the “buzz” bullshit catches up with them and people start to listen. Maybe a few of you will hear me and give Meek Is Murder a spin before waiting for them to gain the stamp of “buzz” approval.
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