Chipotle’s Asian Restaurant Concept to Debut in DC

Photo courtesy of
‘norma jean loves chipotle’
courtesy of ‘NCinDC’

The folks behind Chipotle are taking a crack at something new – and DC will be its guinea pig. If it worked for Burrito Bowls…why can’t it for noodles? As Eater reported:

The burrito chain has announced they’re opening a chain of Asian restaurants called ShopHouse Southeast Asian Kitchen, the first of which will open in Washington, DC this summer. Inspired by Thai, Malaysian, and Vietnamese cuisines, the restaurants will serve dishes made from seasonal ingredients including “grilled and braised meats, a variety of fresh vegetables, aromatic herbs, spicy sauces, and an array of garnishes.”

Sounds like fortune cookies wrapped in recycled paper instead of plastic, if you ask me.

Dave Levy is a PR guy by day, a media researcher on the side and a self-proclaimed geek. He blogs often about how traditional media adapts – or tries to adapt – to the growing digital media world at State of the Fourth Estate. You can follow Dave on Twitter for various updates about everything from sports from his previous home in Boston to eccentric and obscure pop culture references. Read why Dave loves D.C.

2 thoughts on “Chipotle’s Asian Restaurant Concept to Debut in DC”

  1. I wonder if they’ll serve the same crappy rice.

    They should start an italian concept so they can ditch the crappy rice.