’10th and K Streets, NW’
courtesy of ‘NCinDC’

I really, really thought that we were done with things called “Extreme”. I mean, it’s not like anything with that label in the last few years has actually be an extreme, let alone an outlier, but it became edgy somewhere along the lines. But, since when has been being beaten-like-a-dead-horse stopped a good marketing campaign? So, imagine my surprise to see a big sign in front of 1010 Massachussetts advertising XXTreme Residences at XXMass (1010 Mass. How clever.) and suggesting that folks act quickly, as few units remained.

Surely with a town this creative, you could’ve found better marketroids, Ten Ten. Or, at least made sure that the units in question allowed for base jumping access to the roof and had rock-climbing access to the brick façade…

Tom Bridge

I live and work in the District of Columbia. I write at We Love DC, a blog I helped start, I work at Technolutionary, a company I helped start, and I’m happy doing both. I enjoy watching baseball, cooking, and gardening. I grow a mean pepper, keep a clean scorebook, and wash the dishes when I’m done. Read Why I Love DC.