Who Should Fill HBO’s Shoes?

Photo courtesy of
‘Screen on the Green’
courtesy of ‘InspirationDC’
I’m sure you’ve heard by now that HBO has canceled their sponsorship of the famous Screen on the Green summer movie program on the national mall. This is making DC’ers everywhere sad. Which, if you’re an area company, totally leaves room for you to step in and be the hero.

This is the perfect PR opportunity to win the hearts and minds of DC for those companies currently on the “Dead To Me” list. That’s right Pepco, with your always-expensive power bills, you could warm not only our homes, but our hearts. Your newfound love of twitter doesn’t absolve you, I want my movies! All that money you made off of us this winter? Give some back, okay? Comcast, I don’t think anything will ever make me love you after our wireless internet “incident”, but I might be more friendly if you saved Screen on the Green. Lerner family, you owe us big time. After withholding rent on the stadium from the city, building the team HQ building RIGHT in the Capitol sight-line, and trying to get DC to pay for the team uniforms, I think you’re due for a little good PR.

I don’t know about you, but I’d begrudgingly do the Comcast/Pepco/Lerner family dance if it meant I could watch my movies on the mall again. What company do you think should step up to win back our hearts?

Katie moved to DC in 2007, and has since embarked upon a love affair with the city. She’s an education reform advocate and communications professional during the day; at night and on the weekends, she’s an owner here at We Love DC. Katie has high goals to eat herself through the entire city, with only her running shoes to save her from herself. For up-to-the-minute news and reviews (among other musings), follow her on Twitter!

5 thoughts on “Who Should Fill HBO’s Shoes?”

  1. Comcast sponsors the NIH Film Festival (
    http://www.filmfestnih.org/) at Grosvenor in August, so it’s unlikely that they’d step in.

    PEPCO should do it, they could really push all kinds of “green” marketing along with it, especially because it’s an issue that’s important to everyone nowadays.

  2. I’d love to see Pepco do it, but I think it’d be way cooler if someone like the AFI & the Smithsonian got together to do it. Think of all the awesome classics the AFI & Smithsonian could put together…

  3. Love it. I would like to allocate the $400 a month Pepco robs from me to go towards a sponsorship of Screen on the Green.

  4. Does anyone have any idea what these sponsorships are going for? Also, isn’t true that HBO backed out because they couldn’t find a co-sponsor after Citibank dropped out? (am I making things up?)

    Pepco’s pretty brilliant for a local sponsor. Pepco are you listening?

    Smithsonian gets beat up too much about their spending to take on something like this, dontcha think?

    …sigh. summer spoiled.

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