Back in May I snarked here about an ad for Mitchum’s deodorant which fell somewhere between homophobic and generic moronic. Some time later I was contacted by a writer for OUT magazine asking me a few questions about the ad, where I’d seen it and my reaction to it. Amusingly, he asked me if I’d seen it in any of the local gay bars and what message I thought it sent to gay men. I had to plead ignorance on an informed opinion on both counts, but I’m pleased that I got quoted anyway – it tickles me that I’ve apparently got more gay street cred than my actually homosexual sibling.
In case you wondered about the ad, by the way, the odds seem to be on moronic: the author of the OUT piece first noticed the ad himself in a men’s room that had only a single urinal, making the text nonsensical. And that men’s room? In a gay bar, making the text outright farcical.
Yeaahhhhh… if you’d ever wondered if advertising writers and advertising space buyers communicated with each other, this should pretty much clear that up. I wonder what went up in that NYC men’s room the following month? Maybe an ad for Summer’s Eve or spermicide.
This post appeared in its original form at DC Metblogs